BRANDING | WEBSITE DESIGN
It was an absolute joy to create branding and redesign a website to support the dreams of a fellow artist.
I was thrilled when Ashtyn reached out to me about this project – she already had a nice, basic website in place and wanted something with a little sparkle that felt more like her. Between her sweet personality and content she already had put together it was obvious we'd be able to elevate her brand and online presence effortlessly.
In order to achieve this I asked her which of her pieces resonated with most and then put together basic branding (selected fonts, colors, created some fun lil' shapes for an added layer of personality) based off of them. I then translated these elements along with the content she provided me with (photos and copy to get started) into wireframes (writing and weaving in additional copy as needed) which I eventually build into a functioning website myself (in full disclosure Wix makes it VERY easy). I'd never worked on this platform prior to this project, so in addition to being fun (she was a joy to work with) it was a great learning experience. Happy to support a fellow artist's dreams.
You can see Ashtyn's live site through the button below.
before + afters
I CREATED INSPIRED BY HER PAINTINGS
"I am over the moon with the branding Katrin provided and the website she put together. I can hardly believe it when I look at it. The additional copy she wrote has me swooning – it's like she took ideas from my brain and also things I would never have thought of and somehow magically put it all together."