When a biologist I knew was preparing to graduate from his master's program and enter the job market I knew just what to do –

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He had an affinity for pink lady slippers (the elegant state flower of Minnesota) which I turned into a minimal logo. This particular client also had a softer side, so we incorporated a pale pink to create a more dynamic color palette.

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I used these basic brand elements to compose business cards he felt confident presenting to post-doc programs as well as potential employers.