FOR GRLK SAUCE
Grlk is a jar of awesomeness – one I had the pleasure of getting my little paws on and assisting with the packaging redesign.
Original packaging (the notoriously heavy glass jars).
My motto when it comes to cooking is you don't measure garlic with a utensil, you measure that ish with your heart (I'm a minimum 6 cloves gal). So when Peter approached me about assisting him with the new packaging for his Lebanese garlic sauce I was all in faster than you can utter 'Grrrrrrlk.'
Basically, the initial packaging he had was elevated feeling (simple glass jars) and worked well while he was participating at farmers markets. However, word was beginning to get out about how scrumptious Grlk sauce is and he found himself sending it all over the country more and more – and shipping the heavy glass jars was starting to eat (no pun intended) at his bottom line. They had to go.
When he came to me for assistance he had already decided to move to the light-weight squeeze bottles and needed help creating labels to affix to them, as well as selecting flavor Pantones and designing icons for the various recommended uses.
You can see the completed results below.
before + afters
Original in original packaging
Original in redesigned packaging.
Chipotle Adobo in original packaging.
Chipotle Adobo in redesigned packaging.