Wingman
CREATIVE DIRECTION
I'm the Creative Director behind Wingman Smart Energy. It is a pleasure to assist guide this performance beverage brand into the frontier of the wellness industry in a mindful way, without spreading the harmful ideologies of diet culture that are so prevalent within society.
WINGMAN
in the wild
What if I told you there is a beverage that: supports your immune system, has anti-viral properties, improves blood oxygen levels, blood flow, cognitive function, endothelium and heart health? This isn't some mythical elixir – it's Wingman Smart Energy!
Nitric oxide is the cornerstone of Wingman Smart Energy, and it has been a thrill to play a key role in fostering such a revolutionary brand. I am essentially the one woman design show (aka Creative Director) for this emerging performance beverage bursting onto the wellness scene. Branding? That's me. Packaging? That's me. Website? That's me. Product photos (other than the 'stock' ones)? You guess it – that's me, too.
On top of that, it has been my honor to help shape the philosophies behind the brand. We strive to be mindful of the ideologies we are reinforcing, and take care to support peoples health with a focus on vitality, rather than with weight loss in mind.
a few of my
favorite projects
